RIDDIM DRIVEN reflects a cultural mash up of the rock steady rebellion amidst the righteous roots state of mind. We draw influence from art, music and the current world cultjah. Be it rudie or rich, RDM empowers individuals with the righteous message of reggae culture. With each season we present a contemporary perspective of the IRIE. A lifestyle driven by ease and comfort. With easy to wear garments, and progressive styling, we share a piece of our culture and lifestyle.